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Inspired, Designed and Built in Aotearoa.

The work of a J'AKE collection often follows conceptual narratives that use clothing as a form of visual communication. This is effected by layering contrasting fabrics with a minimal colour palette. A signature J’AKE aesthetic breathes life into a cohesive group of collections that are trans-seasonal and generationally integrated.

As a Māori designer, knowing their tikanga plays an influential role in a J'AKE collection. Their garments reflect a story of connection to Te Ao Māori.

J'AKE fabrics are sourced by trusted companies and created here in Aotearoa.