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The name Mina comes from Wilhemina (Natalies South African grandmother’s name). It pays tribute to her time spent in South Africa as a child. Being witness to people living simpler lives but still being incredibly happy. 

As a mother-daughter duo Mina manage to tackle almost everything in their Auckland-based studio. They do all our designing, fabric-swatching, pattern-making and most of their sampling. What used to be Mum’s 'craft room' and my 'playroom' is now a converted Mina production studio. 

Nat always believed that to buy a piece of clothing you must know the story behind it. Therefore Mina has become a proudly local brand supporting and highlighting the extremely talented group of hands we have here in Aotearoa.